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For hundreds of years people have been drinking beer with friends for fun. We love great beer and having a good time with our mates. That’s what beer is about. Every independent brewer has a story about how they escaped the shackles of the corporate world. Fun and freedom. That’s our vibe.
What We’re About
Dark forces are at work. As craft beer grows in popularity it’s turning the heads of the corporate cartels.
95% of UK pubs are in the hands of corporate groups who leverage buying power to push down supplier prices. Small independent brewers are forced to accept narrow margins and crippling payment terms, exactly at the time they need to scale output to fulfil the corporate contract.
They take on capital in the form of bank loans secured against their family homes putting their livelihoods at stake. What started out as a labour of love is now more stressful than the corporate job they quit in search of a better life making beer.
When corporate money comes in, craft becomes mass production and beer quality takes a nose dive. The days of fun and freedom are over and the brewers are desperate to cash out and exit.
The time has come to take a stand against the empire and form a rebel alliance to save beer and restore peace to the brewer galaxy.